Sustainable, ethnic and all-natural handloom clothing isn’t a fancy utopian idea anymore. It is on a roll. Albeit, predominantly with the glitterati, but anything for that little initial push as this, is what we need right now. While this may seem a bit harsh, but that’s the cold truth – the traditional art of weaving is dying. But there’s a panacea & it holds a lot of promise.
Exploring the realm of ethical clothing is Handlooms Authority in Asia- a fair trade online certification that is catalyzing the comeback of the long-lost art of warp and weft, ikkat and ajrakh, kalamkari and chanderi while reviving the livelihood of our traditional weavers. Besides, Handlooms Authority Asia, perhaps, is the lone crusader in educating the Gen-Y about the exquisite handloom.